Online MRR Calculator

Shape your pricing, define your freedom targets, and experiment with sales scenarios to discover the roadmap to your MRR goals.

How it works?

Set your monthly revenue goal at the top and pick a currency. This is the total MRR you want to reach.
Add revenue streams (for example: pro subscription, course, digital product). For each stream, choose a price, how many customers/units you're currently covering per month, and what share of your goal it should cover.
Use the strategy contribution slider to tell the simulator how much of your total goal each stream is responsible for. The colored bar and grid of squares show how much of that plan you've already covered and how many units are left to go.
Watch the “Units to go” number on each card. It tells you exactly how many more units of that stream you'd need to reach its share of the goal at the current price.
In the left summary, look for the sentence “Sell X more units (~$Y) to hit this goal”. That's your overall gap across all streams—adjust prices, allocations, or units to test different paths to your target.
Open the settings (tax & expenses) to see how much net profit you keep after fees and taxes, so your plan reflects real-world take-home revenue.

Strategy tips for managing your MRR

Lead with your most scalable stream. Give a higher strategy contribution to offers that can grow without adding the same amount of work: subscriptions, digital products, or templates usually scale better than pure 1:1 services.
Match stream count to your niche. If your audience is broad, several smaller streams can cover different needs; if it's niche, focus on one or two strong, clear offers instead of many scattered ones.
Sanity-check “Units to go” against reality. If a stream needs hundreds of units and you sell only a few each month, either raise the price, lower its allocation, or rethink the offer.
Watch net profit, not just top-line MRR. Use the tax and expenses sliders—if a stream stays bright on revenue but dim on net profit, it may be more of a vanity metric than a business pillar.
Review your mix every month. Update units and allocations based on real sales, then use the simulator to test one or two new experiments rather than redesigning your whole strategy each time.

Common questions about planning your MRR

How many revenue streams should I start with?

Most makers do best with one main offer and one backup stream at first. Use the simulator to make sure those two streams can realistically cover most of your goal before you add a third or fourth.

What should I do if my “units to go” number feels impossible?

That's a signal to tweak the plan: raise the price, lower that stream's allocation, or shift more of your goal to a more scalable offer. Keep adjusting until the units to go match what you could actually sell in a month.

When do I raise price vs. add a new offer?

If one stream already sells well and your units to go are high, first test a small price increase and update the simulator. Consider adding a new offer when you're hitting capacity on your main stream or when your audience clearly wants something different.

If you'd like a quiet update once a week, join our tiny letter with weekly summary of learnings, findings, and what we're building.

No spam, just genuine updates from our indie making journey.

Or follow the journey on: