Logbook

    Raw dev logs, daily progress, and behind-the-scenes of building things.

    42
    Rest Log
    A concert + cinema reset after a long week
    Ebru
    Ebru
    2 min

    Today was a bit of a tired day, the kind of slow exhale that comes after a long, full week.

    Last night ended beautifully with the Lorde concert, and hearing Buzzcut Season live (my third favorite song of all time) felt like being wrapped in something soft and familiar. A perfect emotional reset.

    This morning we had a quick prioritization call for Temettü, but our full-time jobs are really stretching our focus these days. It’s clear we’ll need to think about a more intentional plan for next year, something that gives us space without burning us out.

    And then… cinema time, we watched Zootopia 2 as a remote event with my siblings, exactly the kind of light, warm movie my brain needed today.

    lorde cinema rest log

    One more update:

    I finally got my computer back, even not fixed though the repair person didn’t seem too invested in figuring out the issue. It’s working enough and since I can’t afford downtime, I decided to improve my desk setup with an external keyboard and mouse for now. Let’s see how it goes. Not ideal, but better than being stuck without my tools and I booked an Apple Genius Bar session next week to understand if I can recycle it to buy new one maybe or if it's a quick fix.

    41
    First listing materials arrived + early branding for Kit of Happiness
    Ebru
    Ebru
    1 min

    I still haven’t heard back about my computer, which honestly sucks — it slows everything down.
    But today came with a small spark of joy: the first physical materials for the Kit of Happiness listing arrived.

    I received:

    • the envelopes,
    • the badge sleeve (which I’ll probably need to resize the design to a more universal fit. I thought I covered this already, but apparently not),
    • and new print cartridges.

    kit of happiness listing preperations

    I also created a dummy Shopify listing just to get a feel for the overall flow and tested some AI-generated placeholder images. The plan is to recreate everything with real photos soon, once the final kit is fully settled.

    And a tiny but important step: I sketched a quick logo demonstration. It’s simple, but it works for a starting point. Something soft, playful, and not overthought.

    This weekend I need to split my time:
    some hours for Temettü, and the rest for polishing the kit listing so I can hopefully publish and market the first real listing next week.

    40
    Dev Log#temettu
    Partnership agreement and the return of laptop troubles
    Ebru
    Ebru
    2 min

    Today was mostly about finalising the remaining details for the upcoming partnership. A few small points needed clarification, and during the final checks it also became clear that there is interest on the web version too, not just mobile.

    That means everything we built for mobile — banners, placements, tracking flows — now also needs to be mirrored on the web. Luckily the web is more flexible and changes can go live instantly, but still… my laptop is still out of service, and working without my main device slows me down more than I’d like to admit.

    I’m at the point where I’m wondering whether it’s finally time to just get a new laptop. Repairs are becoming too frequent, and the friction is starting to show in my pace. Maybe it’s a sign to make a clean switch.

    One small improvement today: I added all work emails to my iPad, and it actually feels surprisingly good to have a central overview again. A tiny bit of order in the middle of the chaos.

    Not much creativity today: just a busy workday, some alignment, and a reminder that tools and environment matter more than we think when we’re trying to move fast.

    39
    Finance Log#noecrafts
    Monthly accounting for November 2025
    Ebru
    Ebru
    2 min

    Today was the monthly accounting ritual: November 2025 wrapped up and it was time to look at everything with a calmer, big-picture view.

    Check out the last month's accounting notes here: October 2025

    finance nov 25 accounting

    Even though expenses were higher this month due to increased resources of last months, we still managed to close the month in the positive, thanks to a partnership payment that finally came through. A small relief, but a meaningful one.

    There’s a noticeable shift happening now:

    December’s expenses are already intentionally lower, and with new partnership deals and Temettü’s first Pro payments on the horizon, next months are looking more stable and more predictable than the last few.

    Project insights

    • Mockup Generator continues moving steadily, nothing dramatic, but consistently healthy even though we're not putting any significant efforts there.
    • Temettü is entering a new chapter with partnerships + Pro features.
    • OneWeek.dev is becoming our umbrella brand for experiments, tools, and small creative ideas.
    • We officially moved Kvik out of our “major project” list and folded it under OneWeek.dev, which feels right as we want protect our focus on the already monetized apps for a while.

    This month I also switched several tools and services to yearly subscriptions. Not only for the discount, but because monthly bookkeeping isn’t worth the tiny chaos it creates at our scale. Yearly feels calmer.

    A quiet but important realization

    For the first time in a long while, it feels like things are getting more mindful.

    We’re slowly building a system that can run more smoothly, something we never truly prioritized in the last five years because everything was always “side project mode.”

    Now the goal is clearer:

    Build a foundation that can sustain us when we’re ready to go full-time.
    Tiny step by tiny step.
    Month by month.

    A grounding finance day and a hopeful one.

    38
    Market Log#temettu
    Testing funnels & refining banner placements
    Ebru
    Ebru
    1 min

    After placing the banner tracking metrics, today I had a partnership call to finalise the technical details for our upcoming collaboration running Dec 15 → Jan 15. It feels good to see everything aligning: infrastructure, tracking, and now the practical setup.

    After that, I spent some time inside PostHog, playing around with funnels to interpret the analytics from the last week of test banners. The numbers were actually reassuring:

    posthog temettu analytics

    • 3,312 persons saw the banner
    • 361 persons clicked
    • a clean 10.9% conversion, which is quite nice for a first iteration.

    This gave me a better sense of how our impression logic and the new placements behave in the real world.

    Today I also changed the actual placements in the app, a lighter version to test engagement in different contexts. I’ll monitor this new setup for a week as well to see how the numbers shift.

    Nothing huge, but meaningful progress: tightening the loop between tracking, insight, and iteration.

    37
    Polishing the MRR Calculator tool
    Ebru
    Ebru
    1 min

    Today I stepped back a little from the heavy design work, partly because my laptop screen is still broken and I haven’t had the chance to take it in for repair. I’m really a laptop-only person; monitors never feel flexible or intimate enough for me to play around with ideas. So without my usual setup, I didn’t want to force myself into design tasks.

    Instead, I focused on something lighter and more analytical: the MRR Calculator tool I had been experimenting with.

    online mrr calculator

    I polished it, fixed the rough edges, and now it’s a clean little simulator for:

    • breaking down monthly revenue goals
    • testing different scenarios
    • understanding how many pro plans, digital products, or purchases we’d need
    • adjusting tax rates, platform fees, and expense ratios

    It’s surprisingly grounding to see numbers laid out like this — helpful for us as a team, but also a nice companion tool for solo or indie makers trying to understand their financial runway.

    You can try it out here → /tools/mrr-calculator

    36
    Design Log#kitofhappiness
    Wrapping up the Space Explorer Kit deliverables
    Ebru
    Ebru
    2 min

    After two quiet nights in the cabin, this morning was all about packing up, driving home, and easing back into my own space. Somehow, in the middle of that slow transition, I finished the entire Space Explorer Kit deliverables.

    It feels real now.

    I upscaled a few images, fixed tiny details, and exported all final files into a clean little bundle:

    • Full Book (46 pages)
      Storyline, activities, and answer pages.

    • Printables Only (29 pages)
      Clean, number-free activity pages for easy printing.

    • Guide for Grown-Ups
      Paper recommendations, prep steps, and answer sheets.

    I also created the first draft listing in Shopify to understand the workflow. Installed the Digital Downloads app for instant delivery and tested the ZIP upload flow. I already had bought a theme for this initial idea before with physical kits setup, it’s honestly too powerful for a one-product launch now, so I’ll need to simplify things a lot: minimal structure, minimal branding, just one product for now.

    shopify draft setup

    There’s still work ahead: logo, listing photos, a softer design language around the kit. But this week is already packed, so I’ll approach it slowly: small refinements each day rather than a full dive back into design mode.

    The important part is done.
    The kit exists.
    Everything else is shaping the container around it.

    Feels really good to be here at last.

    35
    Rest Log
    A slow cabin day, books, fireplace & binge watching
    Ebru
    Ebru
    2 min

    Today was all about burning wood, the fireplace, the smell of it lingering in the cold air, that quiet comfort it gives. I love that feeling.

    The day didn’t start ideally. We woke up to a small kitchen accident and ended up searching for the nearest hospital for an emergency check. Thankfully it wasn’t serious, just one of those moments that shakes the morning a bit.

    The weather turned out warm and sunny: normally something I’d enjoy, but today it felt strange, not fitting the mood of this little getaway. I was so ready for a gloomy day...

    Still we leaned into coziness:

    • binge-watched the new Stranger Things season
    • ate while watching Gilmore Girls (always a safe choice)
    • played a board game called Emerge, which had lovely illustrations and a cute story

    weekend getaway

    I didn’t have much energy left for anything creative, but I did flip through the books I brought, especially Tiny Experiments, which I’m still really enjoying. It’s a reminder I often need:
    better done than perfect.

    It’s a mindset that’s shaped everything I’ve built in the last years, and it keeps working.

    Today, I let myself just go with the flow and do nothing productive, and maybe that was exactly the point.

    34
    Rest Log
    A roadtrip to the cabin for weekend getaway
    Ebru
    Ebru
    1 min

    Today was mostly a work day: tying up the last updates, sending messages, closing loops before stepping away for the weekend. By the time everything was wrapped, we drove three hours out of Berlin to a small cabin, the kind of place where the quiet hits you as soon as you open the door.

    little roadtrip lineart

    Not much creativity today, just a long transition from busy brain to still air.
    But there’s something valuable in that too, the way your system slowly shifts gears.

    Right now it’s just silence, trees, and the soft feeling of arriving somewhere slower.

    I’m hoping the next two days become a gentle reset: reading, thinking, touching the kit pages I printed, maybe taking a few photos, maybe doing nothing at all.

    A small pause between weeks.
    A breath.

    33
    Design Log#kitofhappiness
    Polishing the kit & first physical print test
    Ebru
    Ebru
    2 min

    Today I polished the final details of the Space Explorer Kit and added a credits & contact page with all our socials and info.

    I also made a small expansion to one of the activity pages. I thought about adding a 30th activity just to round the number, but it felt forced, so I let it go.

    Right now the kit has 29 activity pages, plus instructions, samples, and extras, a total of 46 PDF pages. A real kit.

    I also printed everything to do a physical check and immediately saw that the astronaut mask was way too small for a kid (though it fit our CPO = chief paw officer perfectly...)

    kit final cutouts

    I updated the layout, and the new size looks just right.

    Seeing the printed pages made everything feel real. My printer ink is basically gone, but it was worth it: this was the first real draft, and I wanted to feel the weight, the textures, the scale.

    Tomorrow I’m leaving for a small weekend getaway. My laptop screen is completely broken (perfect timing), so maybe it’s a sign to stay away from screens for a bit and do more physical work. I’ll take the printed kit with me, play around with the pages, maybe shoot some listing photos, watch things, rest, and find new inspiration.

    Tomorrow will definitely be a rest day.

    Showing 31-40 of 72 entries

    Previous
    Page 4/8
    Next

    If you'd like a quiet update once a week, join our tiny letter with weekly summary of learnings, findings, and what we're building.

    No spam, just genuine updates from our indie making journey.

    Or follow the journey on: