Testing funnels & refining banner placements
After placing the banner tracking metrics, today I had a partnership call to finalise the technical details for our upcoming collaboration running Dec 15 → Jan 15. It feels good to see everything aligning: infrastructure, tracking, and now the practical setup.
After that, I spent some time inside PostHog, playing around with funnels to interpret the analytics from the last week of test banners. The numbers were actually reassuring:
- 3,312 persons saw the banner
- 361 persons clicked
- a clean 10.9% conversion, which is quite nice for a first iteration.
This gave me a better sense of how our impression logic and the new placements behave in the real world.
Today I also changed the actual placements in the app, a lighter version to test engagement in different contexts. I’ll monitor this new setup for a week as well to see how the numbers shift.
Nothing huge, but meaningful progress: tightening the loop between tracking, insight, and iteration.