Designing a simple marketing rhythm

Today I finally sat down to design a very simple marketing plan focused on Kit of Happiness but can be applied generally later.

It wasn’t about building a huge funnel or mapping out complex campaigns. Instead, I wanted something that removes friction and laziness: a small script that tells me what to make each week, so I don’t have to overthink it every time I sit down to create.

For the one week Christmas break, I studied ideas for the first video set: how to introduce the Kit of Happiness world, the brand language, and the backstory of how it was born. None of this is super detailed yet, but it’s enough to give the camera a direction and my brain a starting point.

Weekly video rhythm

The core idea is to separate thinking from doing:

• once a week: brainstorm three short video ideas for Kit of Happiness
  small, focused pieces (Reels/Shorts/TikToks) that highlight:
  • kit moments (cutting, gluing, crafting)
  • eye-level details (badges, missions, tiny stories)
  • behind-the-scenes desk shots from the craft station
• during a full break: add one longer YouTube-style video
  a calm timelapse or “come together” video where all the pages turn into a finished kit, mostly for parents who want to see the whole journey.

The goal is not to be everywhere, but to have a steady script I can reuse:
three small videos + one deeper piece when there is more time.

Testing the system first on Kit of Happiness

For now, this experiment lives only inside Kit of Happiness.

I want to see if this lightweight rhythm actually works for us:

• Does it make showing up easier, even on low-energy weeks?
• Can I keep the process playful enough that it doesn’t feel like “content grind”?

If it feels natural and sustainable, the next step will be to apply the same structure to other projects with their own weekly focus.

For now, it’s just a small script on paper/tablet in that manner.

But it already makes my brain feel lighter: less “What should I post?” and more “Okay, let’s film idea #1.”