Adding free sample to reduce purchase friction

Building on the story-telling work from yesterday, I'm now adding a free sample option to reduce the friction of buying for people who are interested but not trusting the brand yet.

The Meta ads are bringing people to the site, and we're adding more story to help them understand what we're about. But there's still that final barrier: taking the leap to purchase from a brand they've never heard of.

A free sample removes that risk entirely. It lets people experience the quality and care that goes into the kits without any commitment. If they like what they get, they'll be much more likely to come back and purchase a full kit.

This is about removing barriers rather than just adding more convincing copy. Sometimes the best way to build trust is to let people experience it themselves, risk-free.

Not sure if it will work out, but still it's one thing we could do and try it out.