Today I started experimenting with Meta ads for Kit of Happiness.
The first listing is ready with updated terms and conditions. I placed a test order to see how the purchase flow works, and it sent me separate download links with the assets confirmed — everything looks good.
I learned an important lesson here: our pro upgrade wasn't working in production due to a missing environment variable. We did all our upgrade tests in staging, but missed checking production.
This time, I made sure to test the actual purchase flow end-to-end before launching anything.
Now I've set a 10 euro/day listing in Meta to understand the conversion demand — really small testing. Usually we don't do any paid advertisement for validation, but here it's ecommerce and we want to learn this side too.
Tomorrow I'll be working on content marketing with videos while this Meta experiment also proceeds with initial findings. It's a dual approach: paid ads to learn conversion, and organic content to build awareness.