Tweaking landing page and product listings with more story

After yesterday's analysis of the Meta ad results, I realized we need to build trust and social proof. The ads are bringing people to the landing page cost-effectively, but they're not converting because we're a new brand without a story yet.

Today I started tweaking the landing page of Kit of Happiness as the first step and the product listings to give more story behind them. Instead of just showing what the products are, I'm adding context about why they exist, what problem they solve, and the thought process behind each kit.

This is the first step in building that trust layer — helping visitors understand not just what they're buying, but the purpose and care that went into creating these kits. It's about making the brand feel more human and less transactional.