Meta ad results analysis: cost-efficient reach, conversion challenge

After analyzing the first results from Meta ads, it's pretty cost-efficient to reach out to interested parties with almost 7 cent for a landing visit, but we could not get conversion: that's the problem.

The ads are doing their job: they're bringing people to the site at a reasonable cost. People are clicking, they're landing on the page, but then they're not taking the next step to purchase. It's that gap between interest and action that we need to bridge.

It seems like as a new brand, we don't have social proof yet and that was the expectation too. When someone lands on a page for a product they've never heard of, from a brand they don't know, there's a natural hesitation. No reviews, no testimonials, no track record, just a product and a promise.

Now building the trust will be the next step. We need to find ways to make people feel more comfortable taking that leap, whether that's through better storytelling, social proof, or removing barriers to entry. The traffic is there, we just need to convert it.