Marketing new sharing feature for running workouts
Today we worked on editing a new promo video for our running niche app, kvikapp.com.
The video highlights the new feature has been built within a week after realizing its viral potential among runners who love sharing their workouts.
Most of the existing solutions on the market didn’t feel stylish, so we wanted to bring something more aesthetic and personal into the app.
The video outlines the preparation process — choosing running outfits, showing the environment and the app in action while completing a workout synced with Garmin. It also shows how users can share their route and stats automatically with clean, also animated templates.
This feature is still in beta testing, but we’re planning to move it to the main page soon to highlight its viral potential and use it as a key part of our product marketing strategy.
