Creating the first draft of the Noe Playbook

Today I finished and shared the first draft of the Noe Playbook internally with the team.

It’s a working document that explains how we organize, prioritize, and balance multiple projects across Noe Crafts while keeping it still the indie way, from new ideas and experiments to ongoing products.

The goal is to make our process more transparent and consistent, especially as some of us switch between different projects during the week.

See the full presentation ->

Now, with this playbook, we’re aiming to build the future in a more solid and sustainable way, keeping creativity at the center, but grounding it with structure and intention.

It’s still an early draft, but it already feels like the right step toward long-term clarity and balance.