Publishing the advertise page on our finance app
Today I added a new advertisement page to Temettü.
Since our audience has been growing organically for 5 years and already had a few partnerships before as they reached to us, it felt like the right time to focus on this part to sustain the platform even more.
- Partnerships
- Sponsored placements
- Financial collaborations
seem like the most natural next step while we keep refining the product and user experience.
The new page introduces Temettü’s reach across iOS, Android, and Web, with banner ad options and reference partners. Tomorrow, I’ll add App Store performance numbers to complete the overview.
Alongside the launch, I reviewed our last 12 months of analytics data to understand traffic patterns and audience behavior.
Monthly data overview
| Month | Active Users | Views | Sessions | Avg. Engagement Time |
|---|---|---|---|---|
| Jan | 15K | 205K | 48K | 1m 35s |
| Feb | 14K | 253K | 64K | 2m 57s |
| Mar | 20K | 588K | 120K | 8m 32s |
| Apr | 21K | 740K | 93K | 7m 15s |
| May | 17K | 651K | 71K | 7m 30s |
| Jun | 13K | 392K | 50K | 6m 24s |
| Jul | 12K | 350K | 43K | 6m 56s |
| Aug | 13K | 390K | 40K | 8m 54s |
| Sep | 13K | 351K | 41K | 4m 39s |
| Oct | 12K | 334K | 35K | 4m 10s |
| Nov (2024) | 10K | 190K | 39K | 3m 03s |
| Dec (2024) | 10K | 180K | 35K | 2m 58s |
| Total | — | 4.62M | 679K | — |
| Average | 14.2K | 385K | 56.6K | 5m 46s |
Observations and insights
The data confirms what we already sensed intuitively; March to May are our strongest months by far.
This aligns with the dividend season in the Turkish market, where most companies announce and distribute dividends, creating a spike in research activity, portfolio tracking, and app engagement.
While global markets tend to stay stable year-round, our user base reflects a more seasonal behavior pattern, with higher engagement in spring and quieter months toward year-end.
It’s a useful insight for how we plan future marketing campaigns and potential sponsorship packages.
Next steps
- Add App Store and Play Store data to the page for a more transparent reach summary
- Finalize media kit and pricing tiers
- Prepare a partnership email template for potential sponsors
- Explore content-based sponsorships during dividend season to leverage peak engagement
Overall, today’s update feels like an important step toward long-term sustainability, a way to make Temettü self-sufficient while keeping it authentic and valuable for the community.