Bringing ambassador program for genuine growth
Today was a communication-heavy day, but in a meaningful way.
We started drafting the foundation of what could become one of the most genuine parts of Temettü’s growth; the ambassador program.
The backstory
We actually hadn’t planned on creating an ambassador program. But over time, we’ve noticed a few users who have been with Temettü from the very beginning, people who not only use the app regularly but also write thoughtful feedback, share feature ideas, and genuinely care about improving the product.
During the beta phase, we were already giving free Pro access to early users for testing purposes. Then one of those early users reached out again with detailed feedback, he shared how Temettü's portfolio experience is really differing from the rest and how much he valued it, but also that the Pro pricing felt a bit high for him.
Even though we cannot change our pricing due to monthly expenses, that message stayed with us.
It reminded us that the product’s real value lies in the community of users who help shape it, not just the features we build.
So today, we decided to turn that realization into something more intentional, a draft version of an ambassador program, designed to give back to those who bring genuine value to the ecosystem.
The initial idea is simple:
- Free Pro accounts for engaged users who provide regular feedback or create meaningful content
- Authentic sharing, not sponsorship; users who naturally talk about the app and dividend investing because they believe in it
- Mutual benefit, we grow together, and their voices shape how the product evolves
Reflection
Some ideas emerge from strategy, others from genuine connection.
The ambassador concept was one of those a small reminder that the best communities aren’t built by marketing plans, but by people who care deeply enough to help you make something better.
This felt like one of those quiet but important steps forward today and it genuinely felt good to finally arrive at this idea.