Understanding our audience through new analytics dashboard

Today I built a new internal analytics dashboard to better understand our user base; not individual data, but anonymous patterns that help us shape both product decisions and marketing partnerships.

It gave us some really interesting insights about who’s using Temettü and how they engage:

• Top age groups:

  • 30–40 (18.9%)
  • 40-50 (16.1%)
  • 18-25 (9.9%)
  • Not shared (37.9%)

• Gender:

  • 80.8% male,
  • 5% female,
  • 14.2% not shared

• Top interests:

  • Stocks (96.5%)
  • Gold (49.5%)
  • Forex (32.5%)

• Top occupations:

  • Engineer / Developer (16.6%)
  • Public Worker (10.9%)
  • Entrepreneur (9.5%)

• Notifications enabled: 43.6%

  • Promotions & education notifications enabled: 99.6%

It’s clear that our community is deeply financially literate, highly engaged, and mostly composed of professionals actively managing their portfolios.

This data will be valuable not only for future feature prioritization but also for building meaningful brand partnerships that align with what our users already care about.